Guide · Local business

Do I need a website if I already have a Facebook page?

By Yerik Linares, Kenai Solutions · Kissimmee, FL ·

If you want new customers to find you, yes. Facebook works for staying in touch with people who already follow you, but Facebook decides who sees your posts, and customers who search Google, check you out before calling or ask an AI assistant expect a website. Keep the Facebook page and add a simple website that you own, linked from your Google Business Profile.

Facebook page vs. your own website

Facebook pageYour own website
Who owns itMeta: they set the rules and can limit or close the pageYou
Who sees what you postWhoever Facebook's feed decides to show it toAnyone who searches or clicks the link
Shows up when someone searches “electrician near me”RarelyYes, with a page for each service and city
Helps your Google Maps listingSocial profiles don't affect rankingThe website field on your profile does
Works for people who don't use FacebookNot well; many pages ask them to log inYes

Is a Facebook page enough for a small business?

For keeping in touch with customers who already know you, it can be. For being found by new ones, usually not. People looking for a service search Google or Google Maps, and they rarely land on a Facebook page from a search like “house painter Kissimmee”.

What do customers think when there's no website?

In DreamHost's 2026 survey of 1,201 U.S. consumers, 69% said a website is essential for a local business to be credible, and 66% said they are more likely to hire a contractor or home service provider that has one. 58% often or always check a business's website to confirm what they saw on social media or Google.

Why don't my Facebook posts reach my followers?

Facebook's feed decides what each person sees, and business pages compete with friends, family and ads. Socialinsider's 2026 analysis of almost 25 million posts from business pages found an average engagement rate of 0.15% of followers: for a page with 1,000 followers, that's one or two reactions, comments or shares per post.

Does a website help me show up on Google Maps?

Yes. Whitespark's guide to Google Business Profile marks the website field as a field that influences rankings, while the social profiles field does not. Google reads the page you link to, so a page that says what you do and where you work gives your profile more to rank with.

What about ChatGPT and other AI assistants?

More people now ask an AI who to call. In the same DreamHost survey, only 35% said they would consider a company an AI recommended if that company had no website. AI assistants also need text they can read about your services and area, and a website is the clearest place for it.

What does a simple website for a local business need?

  • Your business name, phone and the cities you serve, at the top.
  • One section or page for each service you offer.
  • Photos of real jobs, not stock photos.
  • Your Google reviews, or a link to them.
  • A big call button and WhatsApp, because most visitors are on their phone.
  • English and Spanish, if your customers speak both.
  • Links to your Facebook page and Google Business Profile.

How to start without dropping Facebook

  1. 1Keep your Facebook page; it is still useful for photos, updates and messages from customers who already follow you.
  2. 2Get a domain with your business name (for example, yourbusiness.com).
  3. 3Build a simple site with the sections above. One page is enough to start.
  4. 4Put the website in the website field of your Google Business Profile, and your Facebook page in the social profiles field.
  5. 5Add the website link to your Facebook page, your Instagram bio, your truck and your business cards.
  6. 6Use the same business name, phone and address (or service area) on the website, Google and Facebook.

Frequently asked questions

Can I put my Facebook page in the website field of my Google profile?

You can, but you give up the advantage of a page you control. With your own site, you decide what Google reads about your services and cities, and the Facebook page still goes in the social profiles field.

Do I have to stop posting on Facebook?

No. Facebook is good for staying in touch with people who already know you. The website is for people who don't know you yet.

Is a one-page website enough?

To start, yes, if it says what you do, where you work and how to contact you. As you grow, adding a page for each service and each city helps you show up in more searches.

Can you build it for me?

Yes. Kenai Solutions builds websites for local businesses in Kissimmee and Orlando, in English and Spanish, and connects them to your Google Business Profile.

Sources

More guides

Ready to have a website that's yours?

We build it in English and Spanish and connect it to your Google profile and your Facebook page.

Let's talk